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Analyse an advertisement and discuss the imagery it contains. Evaluate the success of the advertiser's approach and give reason for your opinions. How would you adapt the advertisement to make it suitable for a different target audience? Explain your appr
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... Analyse an advertisement and discuss the imagery it contains. Evaluate the success of the advertiser's approach and give reason for your opinions. How would you adapt the advertisement to make it suitable for a different target audience? Explain your approach using Semiotics. Any advertisement is trying to make people buy a product. The most successful adverts 'manipulate' the audience to believe that the product will make them better in some way. In particular this Givenchy advert is trying to sell its new advert 'Very Irrésistible Givenchy'. An analysis of the advertisement shows the significance of the Givenchy brand and how the advertisers seek to sell it, and who the target audience are. In adapting the advert for a different audience the use of semiotics is important. At the top, the word Givenchy is present. The way it has been shown clearly states that it is the name of the producers. This also
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