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Sarah Thornton (1997) argues that, "the media are a primary factor governing the circulation of [subculture]." Sporting subcultures such as wrestling, rugby and boxing are continually mediated through the media as 'masculine' sports only to be engaged by men. This essay will discuss the role of women in such sports. Furthermore, it will briefly analyse how the film "Girl fight" takes the feminist perspective and challenge the perception of the male-dominated sport of boxing. Introduction Sport is a fundamental aspect of contemporary culture. It encourages and promotes fitness, heath and physical and psychological strength. With the exponential development of technology and mass media, it has also become a global commodity, which has advanced into a multi-billion dollar industry. The globalisation and marketing of the sporting culture has been mediated through much telecasting, broadcasting and advertising. International events such as the Olympic games, World Cup, Australian Open and Masters Cup have institutionalised sport...

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