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Strategy for Marketing Director of a Magazine Publisher
Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002
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Business Studies Coursework Assignment 3 Alex Idaewor In this assignment I am the Marketing Director for company ITM. ITM is a publisher of magazines. ITM is a publisher of magazines; So far, they have concentrated on magazines about new technology such as PC magazines, computer games and the Internet. Now they want to move into a new market segment by introducing a teenage magazine to their range. They think there is a big enough market for such a magazine, even though there are quite a few teenage magazines already being published. They will need to find out more before they go ahead with developing this idea further The job of the Marketing Department at ITM is to carry out the market research, to find out consumer reaction to their idea and weather there is a big enough demand for a new magazine. The Marketing manager will then write a report and make recommendations...
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