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Examine the intersection of psychology and the media

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Examine the intersection of psychology and the media, by exploring the way difference signifies as Otherness in media portrayals of race. Over the course of my essay I will aim to explore the way difference signifies as Otherness in media portrayals of race by focussing on three main concepts while also trying to define the term Otherness. The three main ideas I have chosen to focus on are that of fetishism, fear of the Other and the commodification of Otherness. I have decided to look at these examples as I see fetishism and the fear of the Other as being overt in their signification of difference as the Other as I will explain further on. I also see the two working concurrently, in that the fetish image manifests itself into an image of fear and phobia through the preconceived idea of the Other as animal or savage. The final part of...

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