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Data Handling Project An advertising company that has a brand new product aimed at 11-16 year old females wants to advertise their product on ITV1 and Channel 4 and has asked me to help them to find the best way of advertising this product. I need to research whether the ratio of male to female viewing time is sufficiently different between the 2 channels to warrant them of having to have different advertising strategies on each channel. I need to make sure that I concentrate on the balance between males and female viewing time rather than in total numbers of males and females watching the 2 channels. Finally I need to convince them that my findings are reliable and interpret them with graphs of my information I have gathered. My Plan I need a fair way to choose the people I will be interviewing to collect the information needed for this project. I...

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