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MBA C601 Legal and Ethical Analysis of Ford Pinto Derek Koga 2/03/2007 LEGAL CASE ANALYSIS I. FACTS On Tuesday August 9, 1977, Herbert L Misch, vice president of environmental and safety engineering at Ford Motor Company (Ford), read an unfavorable article entitled "Pinto Madness" published by Mother Jones magazine (1). This self-styled radical magazine had cited ford "secret documents' which, according to the author, proved the company had known for eight years that the Pinto was a "firetrap" (2). The article claimed that preproduction rear-end crash tests had revealed the dangerous nature of the design and placement of the car's fuel tank (3). The magazine article claimed that Ford was so anxious to get the car on the market that it decided design changes would not be made and would "take too much time and cost too much money" (4). The article further charge that Ford had used "some blatant lies" to delay enactment of a...

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