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Ford's Pricing Strategy. Background Ford Motor Company may be the world's No. 1auto makers, but they seem to have run out of gas in Europe. They are steadily losing market share and are marginally profitable at best. Ford showed just how bad things were on February 18th when it launched a drastic restructuring programme. This resulted in layoffs and plant closings, the company also slashed its European production capacity by up to 25%--or 525,000 cars a year. Fords Aim We are a global, diverse family with a proud heritage passionately committed to providing outstanding products and services that improve people's lives. Our Values. The customer is number one. We do the right thing for our people, our environment and our society. By improving everything we do, we provide superior returns to our shareholders. Problems within company The American giants have a lot of catching up to do, as most Europeans want cars...

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