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Ford Motor Company
Member rating: No Rating | Words: | Submitted: Thu Mar 24 2005
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CONTENTS Title Page EXECUTIVE SUMMARY i Contents ii 1 BACKGROUND 1 1.1 Ford Motor Company 1 1.2 Motor Industry 1 2 CURRENT POSITION 2 2.1 Competitive Position 2 2.2 Current Strategy 3 2.3 Metrics 5 3 STRATEGIC OPTIONS 6 3.1 Options & Evaluation of Options 6 3.2 Preferred Options 10 4 LIMITATIONS 11 5 REFERENCES 12 APPENDIX 1 BACKGROUND 1.1 Ford Motor Company Ford was the pioneer of the motor vehicle. The Ford Model T earned inventor Henry Ford a place in history and with it the foundation on which he, along with 11 others, based the Ford Motor Company. Today, Ford Motor Company is a family of automotive brands consisting of: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo, employing 350,321 (Yahoo Finance) workers in more than 200 countries. 1.2 Motor Industry The American oligopoly in the motor industry, consisting of Ford, General Motors and Chrysler, has suffered from poor financial results recently. As reported by www.guardian.co.uk (16/06/03), "the big three US car-makers are wrestling with the combined effects of over-capacity, growing competition from Europe (such as BMW) and Japan (such as Toyota), huge pension and health care costs, and a damaging increase in incentives to...
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