Case Analysis – The Ford Pinto
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Week 4 - Case Analysis - The Ford Pinto - By: Michelle Hingtgen Legal Case Analysis Facts: The American Automobile industry has historically been tied to the nations economic cycle in which three or four years were good followed by one or two poor years. In 1977 there were four major U.S. automakers including General Motors, Ford, Chrysler and American Motors. Imports were starting to make their presence in the market because they offered subcompact cars at reasonable prices. Ford started producing the Ford Pinto on August 10, 1970. Ford accelerated the planning process and achieved the design and development time in 38 months, compared to the industry average of 43 months. Ford wanted the car to weigh less than 2,000 pounds and cost less than $2,000. The only Pinto that was first sold was a two-door sedan. The hatchback model and station wagon model followed in later years. They also...


