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SIGNIFIER / SIGNIFIED In Semiology there are two terms, which are used to interpret signs such as the signifier and signified. The signifier is a sign portrayed by the way we choose to apprehend it. For example: Steam in the shower or the cigarette smoke in a nightclub. Signified is part of the signifier that gives us a mental conception to the signs presented. For example, the steam in a shower gives us a persons psychological conception as being hot or purifying the facial pores. The cigarette smoke within a nightclub gives us the psychological vision that the premises are dirty, smelly or the perception of not being able to breath properly. Semiotics is a big importance with significant signs and explains to us the way society chooses to read these particular signs. In everyday life, we all read signs without being fully aware of it. For instance, red or white...

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