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Investigating Stroop Effect  

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Investigating Stroop Effect Aim: To investigate the stroop effect. Introduction: When a behavior or skill seems to no longer require direct interaction, cognitive psychologists say it is automatized. Many behaviors can become automatized: typing, reading, writing, bicycling, piano playing, driving, etc. Automatization is interesting because it is an important part of daily life. We perform a variety of automatized behaviors quickly and effortlessly. In some cases people report that they do not consciously know how the behavior is performed, they just will it to happen, and it does happen. To explore properties of automatized behaviors cognitive psychologists often put observers in a situation where an automatized response is in conflict with the desired behavior. This allows researchers to test the behind-the-scenes properties of automatized behaviors by noting their influence on more easily measured behaviors. This demonstration explores a well-known example of this type of influence, the Stroop effect. Stroop (1935) noted that observers...

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