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Keeping data accurate and reliable is seen as very important for businesses, as it is part of the running of the business for example business run using data as part as there day to day of the business; for example businesses such as Ford  

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Explain ways that the accuracy of source data can be improved before it is used. The Importance of keeping data accurate and reliable Keeping data accurate and reliable is seen as very important for businesses, as it is part of the running of the business for example business run using data as part as there day to day of the business; for example businesses such as Ford keep records of there customers, and potential customers, they have large databases of them, this helps Ford as this can help Ford to survive and stay alive, within the organisation people are constantly using data, this could be research or databases, this information is being used by the organisation it self from offices in head offices to the dealer branches where staff internally are using this information to help them in the running of the business. This research could help the company quite significantly as...

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