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Internal Functions and External Relationships - NWTB ICT Department The ICT department is concerned with supporting the other functions of the organisation and the clients externally of the organisation. Its job is to ensure that ICT is being used as a support to help the other functions to operate as effectively as possible. Mr Povey has been involved in the implementation of standard kit throughout the NWTB as well as the organisations with whom they have a relationship externally. He has also been responsible for helping the clients (e.g. hotels, tourist attractions) to use ICT to effectively promote themselves and in turn the Northwest as a tourist destination. The NWTB is aiming for competitive advantage, e.g. they want tourists to visit the Northwest more than any other region in the UK. ICT can act as a tool to aid in the process of competitive advantage. The ICT department's role is to ensure that...

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