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Departments/functional areas Richer sounds Marketing department: The marketing director (Claudia Vernon) and her colleagues do a number of tasks, I shall now go through these tasks. The marketing department analyses for feedback from customers and gets information about competitors to identify the future of the business. The marketing department also decides how to advertise and promote products and/or the business. Also, the marketing department produces in store catalogues and advertisements to go in the national press and specialist magazines. Designers create point-of-sale materials such as sings, price tickets, and leaflets. Point of sale make sure the store looks as interesting and as lively as possible so that it appeals to the customer. The marketing department is also responsible for the design, updating and analysing of the website. The marketing department researches the needs of key customers so that they can produce what the customers want such as: * Excellent value, reliable products * Accurate +...

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