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Big M cinema is an existing company that is not connected to the Internet or email, analysis.
Member rating: No Rating | Words: | Submitted: Mon Sep 15 2003
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Big M cinemasProject2 Task 1 Carl Howard 1 Analysis Big M cinema is an existing company that is not connected to the Internet or email. At the moment it gets information to customers via post or leaflets. Sending information such as offers by post is a lengthy and not very cost effective process, it takes time for the information to be processed and delivered, it also costs money to send them. To get information sent out via leaflets is also very expensive, it costs money for the leaflets to be produced and also they have to pay people to hand them out. The most inexpensive and effective way for this kind of information to be sent to existing customers is to send emails or addressed letters to customers. For this to be effective the cinema would have to make some kind of membership card, which is individually numbered. The cinema would then be able to...
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