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http://www.drusillas.co.uk Case Study Drusillas Park How and Why Drusillas Park use ICT, the hardware and applications software used and how these meet there needs Drusillas Park is a zoo located amidst the stunning scenery of the Cuckmere Valley at Alfriston in East Sussex. It is one of the biggest tourist attractions in southeast England with over 300 thousand visitors every year to come and see the 1000 animals they keep and look after. Its main audience they intend to attract are young children between the ages of 5 and 12 to come and visit them at Drusillas. Sales Department Lawrence Smith is the managing Director of Drusillas Park and has been for the last 6 years. He is the largest shareholder and he is in charge of the Sales Department. He takes responsibility of marketing, human resources and finance. Drusillas Park market in two main ways, these are the website and brochures. Their main sales are...

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