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To: John Robinson, Upper Bann Institute From: Beverley Peters Date: 22nd March 2004 ________________________________________________________________________________ TERMS OF REFERENCE Individually, write a short report on the following: (a) What marketing methods would you use to support the position of the new product in the market place and how? (b) In what ways could the internet have an impact on the marketing of an established product such as a bicycle? Table of Contents 1.0 Marketing Methods 2.0 Product 2.1 Benefits 2.1.1 Tangible Benefits 2.1.2 Intangible Benefits 3.0 Price 4.0 Promotion 4.1 Television 4.2 Radio 4.3 Magazines 4.4 Newspapers 4.5 Public Transport Advertising 4.6 Billboards 4.7 Mail Shots/Mailing Lists 5.0 Place 5.1 Wholesaler 5.2 Retailers 5.3 Warehouses 6.0 Internet 6.1 Promoting the Site 6.1.1 Direct Navigation 6.1.2 Web Referrals 6.1.3 Search Engines 1.0 Marketing Methods The marketing method to be used to support the position of the new product in the market place is by implementing the 4 Ps (Product, Price, Promotion and Place). 2.0 Product By putting emphasis on the new gearing system, instead of the complete bicycle, may encourage new users to the market. The new gearing system, which has been made with ten gears, is compatible with most bicycles, including the ATB and BMX. It is discrete, has an enclosed hub that makes it...

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