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What are the advantages and disadvantages of using the Internet as a research medium? What ethical issues should be considered when undertaking Internet marketing research?
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NAME: KE KANG CROUSE: MARKETING RESEARCH (Individual Essay) LECTURER: SALLY BURROWS TUTOR: KELUM JAYASINGHE DATE: 2nd MAY 2003 What are the advantages and disadvantages of using the Internet as a research medium? What ethical issues should be considered when undertaking Internet marketing research? Internet, the biggest network in the world, has features as global, public, open and resources-shared. Using the internet as a research medium will impact the traditional statistical research methods, because of internet's technological superiorities and developing potential. Internet research is an essential revolution. Due to development of computing network and widespread usage of multi-media on internet, the research via internet will be applied extensively more and more. The research approaches via internet The key issue of research is collection of resources and data. Questionnaire and interview are two methods in common use. It is easy to proceed to do questionnaire and interview through E-mail, BBS, ICQ, IRC, NetMeeting and IPHONE, etc. Traditional questionnaire research...
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