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Tesco plc is the most innovative food retailer in the UK retail market.
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| Submitted: Fri Oct 24 2003
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CASE PRESENTATION TESCO.COM A SHORT SYNOPSIS OF TESCO PLC. Tesco plc is the most innovative food retailer in the UK retail market. The Company was founded by Sir Jack Cohen. He opened a grocery stall in the poor section of London's East End and became well known for his cut-price approach to retailing. In 1924, a partnership with T.E Stockwell, a tea company, gave birth to Tesco. Cohen opened his first store in 1929 and Tesco flourished over the years through opening new stores and buying floundering supermarket chains, thus increasing its market share in the region. The success of Tesco is due to its practice of buying in bulk and keeping costs really low. This in turn they share with their customers by providing basic groceries at very low prices. From then on, Tesco has grown from strength to strength, making it one of the most successful food...
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