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Supermarkets on the Web Quite recently a number of UK supermarkets have joined the 'Internet game'. It has been a new venture for companies who wish to sell goods in an innovative way. It can seem very daunting to purchase items over the net because of all the things we have heard that can go wrong. It is also slightly unnerving to not actually see a transaction taking place, although it probably felt like that the first time one used a credit card, look how popular they are today. We hear of Internet fraud but that is very scarce and a large supermarket would definitely create un-penetrable defences to stop anything like that happening. The latest in a growing line of UK based supermarkets has announced its intention to up the stakes in the race to capture the pole position in the on-line food retailing market place. The company is Iceland, the...

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