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Sales Promotion and Advertising Plan for the Web site www.sniegaklubs.lv prepared by: Girts Gansons Janis Briedis Jurgis Ozolinsh Mareks Veinbergs Riga 2001 Executive Summary Sniegaklubs (Snow Club) is a group of energetic and open-minded people, which has joined in this public organization with the mission to promote active and healthy lifestyle, with emphasis on snowboarding. Sniegaklubs was founded in December 1999 and launched its Web site in January 2000. In the season of 2000/2001 Sniegaklubs have grown to very dynamic, active, and interactive Web site with comparatively high traffic and lot of useful and funny information about snowboarding, hills in Latvia, and mountains abroad. In the future Sniegaklubs wants to grow as a full service Web site for the Baltic snowboarding society with three main sections: * Information/experience/interactivity/fun * Business/service/shopping * Snowboarding around the world/Tours and events abroad Sniegaklubs mission is to be on the Web to help, assist, and entertain anybody who is interested in active lifestyle and especially in snowboarding. We...

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