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S.W.O.T Analysis of an Internet café (Mecca) on Melton Road
Member rating: No Rating | Words: | Submitted: Thu Sep 04 2003
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S.W.O.T Analysis of an Internet café (Mecca) on Melton Road Strengths: * Belgrave area in which disposable incomes are moderate to high. * Situates near the "Golden Mile" which is the heart of the Belgrave community. There are also a primary and a secondary school near by. * Proposed premises are situated near bus stops and a busy shopping area throughout the week which will mean easy access to the general public in the area. * The premises have many large windows and an open plan, located near the town centre, providing much opportunity to entice custom via interior design. * The premises have easy access routes as there are number of ways to get to the location via buses and roads. Weaknesses: * The exterior design of there location is not breath taking and therefore does not attract many customers throughout the day. * Limited parking space available (parking has to be done in the side streets...
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