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Replacement Advertising on the Web - Is it Legally and Ethically Acceptable?
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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Replacement Advertising on the Web - Is it Legally and Ethically Acceptable? By Paula Nyland Course: B.Sc. BIS, Professional Issues in Computing Tutor: Margaret Ford Date: May 2001 Summary This report discusses the legality and ethics of a new piece of software launched in February 2001, which allows ISP's to overlay advertising banners on any web page on the net with adverts sold by, and controlled by them. Investigations led to discussions about Copyright infringement and European Competition Law. Many examples of Case Law were also investigated for their possible links with issues arising from the use of this software. Contents Summary 2 Contents 3 Introduction 4 Replacement Advertising on the Web 5 Background 5 Findings 6 The Copyright Issue 7 The Competition Issue 8 Conclusion 9 Recommendations 10 References 11 Bibliography 11 Web Sites 11 Case Law 11 Statutes 12 Appendix A 13 Appendix B 14 Appendix C 15 Appendix D 16 Introduction This report is being written to try to understand the issues raised, both legally and ethically, by the release of a new piece of software (Fotino) onto the Internet market. In an attempt to answer whether this software is an acceptable addition to the world of the...
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