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M-Commerce and GPS Cell Phones The use of GPS devices in mobile phones can allow for the tracking of both location and time data of specific users. A combination of time and location data can be utilized to create new marketing offers, such as marketing messages dependent of both position and time. If a user is out on a Saturday night about a mile away from their favorite night spot, a subscription to a night life mobile service will send the user a text message notifying them of a special time sensitive promotional offer. Based on information about past visits, the messaging server is able to create a personalized promotional offer based on the user's prior visits to the club. The issue of time can also be expanded upon when considering GPS for personal marketing. Various pieces of time information can include the day of the week, time of day,...

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