ICT as a marketing tool

... ICT as a marketing tool Marketing mix involves: Price, Product, Place and Promotion. Price can be reduced selling over the internet as CD's can be sold with out a shop with fixtures and fittings and with fewer staff. Product can be sold worldwide and have millions of potential customers. Place internet is every where especially with these internet café's. Promotion internet can be used to promote a shop or a product. ICT can be and is used in many different ways in the Music business. These are just some of the packages that are used by Madonna to promote her. Internet Madonna has been producing music for twenty years and done a pretty good job making millions of pounds. Also over twenty years technology has changed making artist more money but also costing them more money. Madonna is a big name and has a large record company Warner Bros. behind her. If you were looking for

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