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Contents Introduction 2 Impact of E-Commerce 2 Objectives of the Web Site 3 Usability 4 Woolworths Web Design 5 Security Policy 5 Reach & Richness 6 Customers 6 Target Market 6 Designers of the Web Site 7 Suppliers 7 Examining Effective E-commerce - Literature 8 Common Aspects within E-commerce Sites 10 Conclusion 11 References 12 Books: 12 Web Sites: 12 Bibliography: 13 Appendices 14 Appendix A 14 Appendix B 14 Appendix C 15 Introduction E-Commerce has made a huge impact in society today, where retailers are now increasingly adopting a multi-channel approach to reach their customers. Rayport and Jaworski defined E-Commerce as; "...technology-mediated exchanges between parties (individuals, organisations, or both) as well as the electronically based intra - or inter-organisational activities that facilitate such exchanges." [J. Rayport 2001] On the whole, E-Commerce refers to transactions involved with selling products to an organisations' customers - electronically. i.e) via the web. Throughout this report - I will be looking and evaluating Woolworths official Web site. This is available on www.woolworths.co.uk . Woolworths have engaged in E-Commerce since 1996 and have found it to be extremely successful and a great marketing tool. There are many benefits which e-commerce organisations can take advantage of. I...

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