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Why did Lloyd George win the 1918 election? There were several reasons why Lloyd George won the general election in 1918, such as his personal popularity, the success of the wartime coalition government in winning the War, the increased number of people voting and David Lloyd George's decisions and promises made during the election campaign. Lloyd George's personal popularity was mainly based on his achievement of leading the country successfully through the Great War after the collapse of the Asquith government. Although a Liberal himself, Lloyd George became the head of a coalition government of mainly Unionists (or Conservatives) with Liberals and Labour support. He was increasingly seen as having the necessary energy and drive to achieve victory, becoming known as the 'man who won the war'. Because of the success of that coalition as an example of national unity, Lloyd George wanted to keep it together in peacetime and even extend...

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