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Advertising and Promotion- Lego Lego is a child's plastic construction set for making mechanical models. The name comes from the combination of the Danish "leg godt", which means to "play well." The company believes that play is the essential ingredient in a child's growth and development. It grows the human spirit. It encourages imagination, conceptual thinking and creation. The Lego mission is to nurture the child in each of us, and this means that they actively encourage self-expression through creation, thus enabling children of all ages to bring endless ideas to life. The Lego experience is playing, learning, interacting, exploring, expressing, discovering, creating and imagining - all with a heavy dose of fun. Their real audience is the child in each and every one of us - the child that needs to be nurtured and developed, encouraged and inspired, the child who wants to play and create. Lego offerings create a...

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