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Is the world really becoming a “global village  

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Is the world really becoming a "global village?" Does sharing a piece of McDonald's Big Mac with a friends or having a sip of Coke in a local fast food mean that we are automatically becoming the hostages of the contemporary "McDonaldization" or "Coca-Cocalization" trends? Or, is benefiting from the use of information communication technologies (ICT) by the well-off countries does in fact help solving thorny problems of the Third World? Nowadays, these and numerous related questions apparently shadow the popular concept of transforming the modern world into a "global village". The very phrase, coined by Marshall McLuhan, is widely used in a variety of contexts, though its genuine content is true just to a limited extent, to say the least. I would classify three misconceptions that overestimate the role of a "global village", specifically: we are all living in a homogenous world, information revolution is making the world a better...

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