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Discuss the advantages and limitations of social surveys in sociological research
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Discuss the advantages and limitations of social surveys in sociological research. To survey something, is to carry out a systematic overview so that a researcher can produce a comprehensive general report on it. Survey method is often used by positivist sociologists seeking to test their hypotheses, and to investigate causes and examine variables. As with every other sociological research, survey has its own advantages and limitations. Positivist research, which is in the scientific tradition, begins with a hypothesis that can be either confirmed or rejected according to the data collected. One of the significant advantages of survey method is that, it can be used to collect data that is a representative of a larger population. Positivists believe that by "dipping" into a part of society their findings and results can be broadened (generalised) to reveal wider social patterns and trends. This means, with survey method properly conducted, generalisations can...
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