Determining Which Kind of Business Should Be Opened on a Plot of Land

... Business Studies Coursework Introduction -Aim The aim is to chose a vacant site and carry out research to find out what is the most suitable type of business that should be opened and why. I will carry out primary and secondary data, present them in a variety of ways (which suits each one) and perform a swot analysis to draw a conclusion. I have chosen the old C&A building on Oxford Street as my vacant site. -The Area: Oxford Street Oxford street is the most famous shopping area in Britain and is known internationally. It is a popular tourist attraction. It stretches from Marble Arch to Tottenham Court Road for one mile. In this report I will focus on the area surrounding my site. There are 3 tube stations and 1 bus stop. Many well-known department stores, national and international chains stores are located here. Examples are M&S, Debenhams, Selfridges, HMV and Gap. This

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