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Compare the shopping hierarchies of two different shops, both providing a contrasting shopping experience. The two shops in question are the local corner shop, on Northfields Avenue, at the corner of Julien Road, and the nearest Waitrose in West Ealing.  

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Introduction Why I am doing this project For my GCSE geography coursework project, I have chosen to compare the shopping hierarchies of two different shops, both providing a contrasting shopping experience. The two shops in question are the local corner shop, on Northfields Avenue, at the corner of Julien Road, and the nearest Waitrose in West Ealing. I am doing this project because I am interested in how area, transport and economies of scale affect the way people shop; the different types of people that shop and the price of the goods they purchase. Once we have identified what these differences are, we can then move on to explain what this means on a national scale, and how shops can each be put into different levels on the shopping hierarchy. The Area Ealing is a leafy west London borough that encompasses Ealing Broadway, North Ealing, South Ealing, Acton, Hanwell, Greenford and Northholt....

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