Coca Cola assessment
Member rating: No Rating | Words: 528 | Submitted: Sun Apr 27 2008
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Should Mongolia allow a 'Coke' factory to be built, or not? This assessment will look at reasons for and against the construction, before reaching my justified answer. Located in central East Asia, Mongolia's a land locked (world's second largest) L.E.D.C, bordered by China, in the south, and Russia, in the north. Mongolia's 1.565 million sq km large- similar to Alaska. Mongolia's climate's continental desert like- large temperature ranges. The terrain's a semi-desert, hosting arid desert plains, steppes, and high elevations. Rivers are plentiful in the north. Natural resources include fossil fuels, and (semi)precious metals. Coca Cola's an American MNC, consisting of the Coca Cola Company-producers and Coca Cola enterprise-beverage bottlers. Fizzy drinks are primarily sold- since the late 1800's, under the brand 'Coca Cola'. Marketing tactics like sponsorships, TV advertising, merchandise distribution etc; have led Coke to its dominance of the soft drinks market, despite controversiallity. 200 countries sell over 400 brands. ...


