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Essay title: Examine the ways in which women have been represented in advertising, comparing a 1960's moving image with a modern still image. Advertising is where a company persuades the public to buy their product. Advertisers use certain skills which the viewers can relate to in their ordinary lives. An organization usually sponsors media-advertising to convince consumers that its products will benefit them. To help them do this they use a range of strategies to suit the customer's frame of mind which I will go on to explaining, this may include; ideal children, heart strings, selective editing, sound effects. The adverts I will be focusing on is the OXO advert and the archers advert. The OXO advert is a moving image and encourages the viewers to buy a food item. The advert uses a range of techniques such as the ideal family, repetition to draw the viewer's attention to their product....

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