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London Knights - Situation analysis.
- Words:
- 6011
- Submitted:
- Thu Mar 11 2004
Have a little read: ... London Knights Situation analysis Target audience Objective Tactics Positioning statement PR Advertising Sales promotion Direct marketing New media Methodology In order to find out an in depth information about the London Knights so I've decided to carry out a secondary and primary research. I used the Internet as part of my secondary research. The Internet was very important because I've got a lot of competitors' corporate information, which I can present in this report and they were very relevant. I also used the London Knights web site (www.london-knights.co.uk) to find more data about the Knights. Google was the search engine that I used to find any information about Ice Hockey. The competitors' websites that I used were (www.sheffieldsteelers.co.uk, www.belfastgaints.com). The advertising website called ADASSOC (www.adassoc.org.uk) was also very relevant because it shows a lot of advertising methods in details and I found some facts and figures where it helped me to judge how the Knights can use for their advertising strategy.
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