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How does the advertisement promote stereotypes?
- Words:
- 495
- Submitted:
- Tue Oct 19 2004
Have a little read: ... English Essay How does the advertisement promote stereotypes? The purpose of the article is to inform people of etiquette classes that are opening for young girls, and to encourage parents to sign their children up for it. The text is aimed at American parents, even though it's written to advertise a course for young girls. We know this because the advert chooses to say "girls learn" and "they learn" rather than "you will learn", which is what you would expect from a text written for the age group. Also, lexical words such as poise, grooming and etiquette aren't what you would expect to be used in texts aimed at teenagers. The word 'proper' also suggests that the advertisement is to manipulate parents into thinking that sending their children to the class will 'better' them. The advert uses the phrase "girls learn proper sitting", and the word 'proper' connotes that girls who haven't
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