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In this essay I will discuss the importance that magazines have for targeting their specific audiences. Magazines split audiences into different groups. These groups range from toddlers to the elderly and from male to female. The magazine cover is the most important way of letting the consumer know whether or not the magazines will be of suitable interest to them. The magazine cover needs to stand out from the rest in order to do this. The front cover of a magazine is the most important aspect as it shows who the target audience is aimed at, as all the articles on the front cover will be items of interest and relevant to that particular group. New Woman magazine uses only two colours on their front cover, these are purple and black. I would say this is used to make the cover stand out and that purple is the new in colour...

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