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Sudha Purswani 10Y GCSE English Media Unit 28th July 2006 The Effectiveness Of the 'Honey' Film Trailer The title of the film which is being promoted in this film trailer is Honey. The trailer for this film lasts approximately one minute and thirty seconds. It is difficult to categorise this film into a particular genre but it may be possible to describe this film as a mixture of adventure and romance. The target audience for this film is expressed clearly throughout the trailer as it uses hip hop music and dance which immediately appeals to urban youths and contributes to urban youth culture. There are many techniques used to make this trailer appeal to the younger generation and adults. These are music and its change in pace, which is used frequently throughout the trailer and keeps the audience hooked, humour, which is expressed once or twice, drama, which causes suspense amongst the audience, and a...

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