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Task: Analyze how structural and linguistic devices are used to target specific audiences in three holiday advertisements
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Friday 20th January Written Media Coursework Task: Analyze how structural and linguistic devices are used to target specific audiences in three holiday advertisements In this piece of coursework I will identify the audience targeted in each advertisement by commenting on structural and linguistic devices used. Each holiday has been produced in a different way depending on the audience it is aimed at. The three advertisements include "Club 18-30", "Superfamily" and "Forever Young". In each case the structural and linguistic devices differ according to the target audience with examples of this being the layout, illustrations, text language and tone. The advertisements have been produced to persuade the reader to go on holiday to Majorca at whatever hotel is stated on the advertisement. In the next few paragraphs I will attempt to compare the structural devices each advertisement uses. In "Forever Young" the heading is large and eye catching but is in a...
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