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Do popular men's consumer magazines represent the modern woman of today fairly and accurately? I am using two highly popular men's magazines Zoo and Loaded in this essay to show that nowadays modern woman are being perceived in the incorrect way. It is fair to say that those magazines are popular because Zoo sells 260,000 just on a weekly basis and Loaded has an average circulation of 237,000 monthly. Combined this has a total of 497,000 consumers who are regularly being shown the opposition to a fair or accurate representation of the modern woman. Firstly the masthead Zoo implies that the women in the magazines are as pathetic as wild animals in the zoo and they have just been put there for the benefit of male consumers to have access to watch without any restrictions. Now the masthead loaded suggests money is more of an importance to men than a woman is...

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