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Media In general, advertising is the paid promotion of goods, services and ideas by an identified sponsor. It is simply a public promotion of a product or service to attract public attention and persuade them to take part with their cash. Advertising takes place in different forms such as Magazines, Internet, Television, radio and so on, for publicity, personal selling or sales promotion. Advertising has a massive effect on different types of media, in terms of their money & power. The main effect of advertising is to influence people by exposing the alleged effectiveness of a certain product. The advertisement for this analysis is to promote LUX shower gel and was extracted from the Elle magazine. The layout of the advertisement is quite attractive, linking the product with all the images & text which is on full A4 page. The layout is really simple as advertisers need to get straight...

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