How does Stephen Fry set out to persuade his audience that history is important?

... How does Stephen Fry set out to persuade his audience that history is important? Stephen Fry starts off his argument by generalizing what comes up in a conversation when history is discussed but goes straight in to attack and crush it by pointing out why it is useful using a rhetorical question. He then uses a short sentence, "History is bunk", for impact and to convey the general view to the audience. He has had to write it to the interest of a particular audience and he has caught this audience and by the long words such as "pernicious" and "exponential" and the complex sentences, his audience is those aged twenty five and over. He points out another fault in modern day history by saying that people in today's society look no further than what meets the eye in architecture and what meets the eye is modern "plastic signage". He questions what history

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