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Analysing media texts The purpose of the Club 18-30 brochure and the Thomson Walt Disney world resort brochure are the same. They are both advertising and selling holidays. The differences between the audiences are quite different. The 18-30 brochure targets young people who are looking for an exciting and wild time. The Walt Disney brochure however, targets families who are looking for a relaxing time with entertainment to suit the family. The presentation of these brochures is paramount to the actual selling of the holiday. The presentation must appeal to the target audience, for instance the 18-30 brochure presents itself as exciting, lively, bright and hot. Whereas the Disney family brochure gives a feel of relaxation, fun and straight forward family enjoyment. The layout of the18-30 brochure is loud in the way the pictures are big and bright with young adults looking like they are having a laugh, which would appeal to...

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