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MAGAZINE ADVERTISEMENT: In this coursework, I will be comparing, analysing, reviewing and commenting to show which of the two adverts; magazine advertisement or moving image is more effective and why. The magazine advertisement which I have chosen is about a candy called 'Zours'. Zours is a very eye catching advertisement because the techniques used to convey the message of the advertisement is very understandable. Persuading children aged five and above to come and buy Zours is the main purpose and this also means that the target audience has been met as it attracts and pulls the children towards the candy. Firstly this magazine advertisement is effective by the use of intense and luminous colours. The main colours are green, blue, yellow and white and all the colours illustrate different connotations. The green colour gives the connotation of new growth of spring, prosperity, clean and fresh air. Let me explore this further by...

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