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Cadbury's "Dairy Milk" and "Milk Tray" adverts: effective or patronizing? In this essay I shall be discussing two Cadbury's adverts, the current (2007) Dairy Milk advert and the 1980's Milk Tray advert. I shall be looking at whether these adverts are effective or patronizing. The Cadbury's "Dairy Milk" advert is about a drum playing gorilla playing to the Phil Collins song "In the Air Tonight". The gorilla portrayed is a masculine figure - we can see this by the strength portrayed in his muscles as he plays the drums. Cadburys chose the gorilla image for their advert because they felt it would leave people talking about the particular advert, thus extending their advertising market beyond viewers only. The advert is interesting and amusing thus luring people into watching the advert for longer amounts of time. Often viewers, after watching an advert a few times, will use advert breaks as an...

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