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English Media Coursework Advertisers use printed media to sell a product to target an audience. By doing this, they use linguistic and structural features to convey the message effectively in order to persuade the target audience to purchase the product. I will be comparing and analysing two advertisements in order to state which is more successful in conveying the message across. I will be looking to compare a 'Sandals' advertisement and a 'Morocco' advertisement. 'Sandals' is the company name of the package being advertised. This company has '12 luxury Caribbean resorts'. This shows that it is a big company and it has a wide range of resorts that can be visited of your choice 'which one are you in the mood for?' Direct speech 'you' is being used. The advertisement immediately catches the readers' attention and also contains a few pictures to show what they have within their packages. The pictures...

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