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Compare And Contrast Two Car Advertisements How Do They Attempt To Persuade Their Audience? Which is the most successful? In this essay I am studying two advertisements for different car manufacturers. I will be analysing how successful they are in persuading their audience to buy their cars. The SAAB advertisements that we have looked at appeals to its audience on the issue of safety. They use safety as a method to persuade because most people would look at the safety of the car in case they get involved in a serious accident. In the advert they use a number of safety features to prove that the car is very safe, e.g. "USA size air bag, burst into action" "Engine being transversely -mounted, doubled as a protective barrier". They also offer and carry out a test crash showing a picture too proving that they are dreadfully serious about the safety of their car, "energy- absorbing...

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