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The purpose of this essay is to analyse two advertisements, of the same product, and evaluate on which of the two are better at marketing their product successfully. Both of the advertisements are for cars (one for Jeep and one for Citroën) but market their respective cars for different audiences. The target market for the Jeep advertisement is for people who often go off-road or frequently drive in wintery conditions whereas the target market for the Citroën is for people who are interested in buying a car that is ecologically friendly and is low in price (for cars of a similar nature). The first advertisement is of a festive nature for the car company Jeep. The reader's eyes are first drawn to the vehicle itself as it is the biggest thing on the page (therefore advertising the car as the most important). Our eyes are then drawn up the page by...

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