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Compare and contrast how the Conservative and Labour 1997 manifestos use layout features and language devices to appeal to their audiences.
Member rating: No Rating | Words: 1850 | Submitted: Tue Jan 01 2008
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Media coursework Essay title: Compare and contrast how the Conservative and Labour 1997 manifestos use layout features and language devices to appeal to their audiences. When writing their manifestos both the Labour and the Conservatives came across problems. The Labour Party since not being in government could not show any evidence that they could manage the running of the country. The Conservatives had been in power since 1979 so Labour had to accept that the Conservatives had more experience than they did. Labour in their manifesto are calling themselves New Labour, this is because they are trying to find a balance between the old Labour and the Conservatives, the values of old Labour might seem outdated so new Labour would have to be modernised and attract old Labour voters and Conservative voters this would bring more popularity but still keep the old Labour supporters. Labour also had a new leader Tony...
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