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Edison Ng y12 SWOT and PEST analysis for Mercedes-Benz Introduction Mercedes Benz, a member of the DaimlerChrysler Group, one of the biggest automobile manufacturers in the world. With three great brands, first-class products and highly qualified employees, the Mercedes Car Group plays an essential role in the success of DaimlerChrysler. It is the world market leader in the luxury segment. Mercedes-Benz stands for modern, innovative automobiles, for quality, safety and comfort .Mercedes-Benz enjoys an excellent reputation, particularly in the area of safety technology. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. SWOY Analysis To begin with, I will look for the main strength that the company had. As we know, Mercedes-Benz has been a well known business for a very long time; therefore, the strengths would be a lot than I expected. The obvious strength is -High class, comfortable and safety Below are...

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